Revolutionizing Product Demos with HeyGen’s New Product Placement Feature
HeyGen has once again raised the bar for the creative and marketing industries with its innovative Product Placement feature. This cutting-edge tool allows creators, agencies, and entrepreneurs to seamlessly integrate products into avatar-based videos, revolutionizing how businesses approach product demos, marketing materials, and even fundraising campaigns for concepts that don’t exist yet.
Let’s dive into the full potential of this feature and learn step-by-step how to create professional, engaging product demos.
What Is the Product Placement Feature?
The Product Placement feature by HeyGen is designed to help users create lifelike photo or motion avatar videos with embedded product visuals. It enables anyone to showcase products like clothing, accessories, furniture, or even conceptual items that have not yet reached production — without the need for costly studio shoots or physical items on hand.
By blending your product into realistic video environments and avatars, this feature is particularly useful for:
- Pre-selling or testing product concepts.
- Creating economical marketing materials, eliminating the need for physical photoshoots.
- Producing high-quality product demos that grab the attention of customers and investors alike.
Why Use HeyGen for Product Demos?
Creating a compelling product demo is an essential part of marketing in today’s crowded marketplace. With HeyGen’s Product Placement feature:
- You save time and expenses traditionally spent on multiple production teams and physical inventory.
- Customization is limitless, letting you tailor the demo to your branding and styling needs.
- You can test visual representations of products before they exist using conceptual designs or prototypes.
- The feature is highly accessible, requiring no specialized editing or technical skills to create a polished demo.
How to Use HeyGen for Creating Product Demos
With HeyGen’s easy-to-use platform, integrating your product into a virtual demo can be done in just a few minutes. Here’s a step-by-step guide:
1. Upload and Train Your Product
The first step to incorporating your product into a professional demo is uploading the product and “training” HeyGen to recognize and use it in various avatars and scenes.
Log into your HeyGen account and navigate to the Photo Avatars section.
Click on the “Add a Product to Your Look” button, and choose to upload your product details.
You can upload multiple images of the product, ensuring better output accuracy.
If your product is listed online (e.g., Shopify, Amazon, or Etsy), copy the URL, and HeyGen will automatically extract relevant product visuals.
For optimal training, include:
- Product-only images (no people or other objects).
- In-context images, showing the product in use.
- Multiple angles to help the AI generate realistic perspectives.
Once you’ve uploaded everything, name the product, and let HeyGen train its model! Training typically takes just 2–3 minutes.
2. Generate Looks with Your Product
After uploading and training the product, you’re ready to integrate it into a lifelike demo using HeyGen’s avatar customization and scene design tools.
Select Photo Avatars or Motion Avatars for your product demo.
Choose your product from the library of previously uploaded items or test one of the example products.
Write a descriptive prompt that outlines the visuals of your demo.
HeyGen will generate stunning visuals based on your input. If tweaks are needed, adjust the image prompts or refine your product data for improved results.
3. Create Your Product Demo Video
Once the visual looks are finalized, you can focus on combining them into a polished product demo video:
- Use a motion avatar to present your product in action, as the avatar narrates or interacts with it.
- Set up a cohesive visual narrative with multiple products or use different avatars to connect with diverse audiences.
- Export the final video in high quality, ready for use across platforms like social media, ads, or even internal presentations.
Tips for Best Results
To ensure your product demos look professional and appealing, apply these best practices:
- Use High-Quality Visuals: Upload sharp, well-lit images of your product.
- Test Different Angles: Include multiple perspectives to give the demo more dynamism.
- Craft Clear Prompts: Whether it’s the avatar’s clothing or the background setting, use specific details to help HeyGen generate looks that fit your brand style.
- Refine Outputs: Review the results, and make adjustments if necessary to refine how the product is represented.
Unlocking New Possibilities with HeyGen
With HeyGen’s Product Placement feature, businesses, marketers, and product developers now have an easy yet powerful way to create impactful product demos. Whether you’re a small business looking to maximize your budget or a global brand crafting hyper-personalized campaigns, this tool opens up endless creative possibilities.
